Optimized route planning through intelligent use of traffic data

TomTom’s comprehensive traffic data serves as the foundation for Greenplan’s intelligent route optimization algorithms. By considering time-of-day dependent driving speeds, historical traffic patterns, and infrastructure constraints, EPG’s Greenplan delivers more efficient, reliable, and sustainable routing solutions for fleets worldwide.
 

A Partnership for Precision and Innovation

The Greenplan solution was created in response to feedback from DHL drivers: their pre-planned stop sequences never considered traffic flows, so they never followed the plans. Rather than waste time behind a school bus, in rush hour traffic, or battling tourist crowds, they drove their own routes based on experience. But experience lacks exactitude. They needed an intelligent routing solution—one that reflected the constraints of larger vehicles and the realities of minute-to-minute conditions.
Precise geospatial and traffic data are critical for this calculation, so Greenplan partnered with TomTom whose extensive traffic database provided the intel necessary to plan not just for distance, but for traffic flows.

From Traffic Data to Optimized Routes

TomTom continuously collects detailed flow speed data every five minutes across 200-meter street segments, providing an up-to-the-minute picture of road conditions. Greenplan integrates this data to create dynamic, time-dependent routes that optimize fleet efficiency.
The results are immediate and measurable. Fleets using Greenplan’s intelligent routing powered by TomTom data experience fewer delays, reduced fuel consumption, and improved punctuality. Logistics providers can balance vehicle loads more effectively, prevent unnecessary detours, and minimize idle time, resulting in cost savings, lower emissions, and a smoother experience for drivers and customers alike.

Smarter Routing for a More Efficient Future

Clemens Beckmann, CEO of Greenplan, explains that "punctuality is the most important criteria of quality” and with TomTom’s data, Greenplan significantly improves ETA compliance for its customers, with one major Dutch grocer reporting 10% improved end user satisfaction after implementation.

Traditional routing methods often focus on the shortest distance, but Greenplan, fueled by TomTom’s data, goes beyond static maps to create routes that reflect the dynamic nature of real-world driving. Routing isn’t just about finding the shortest path from point A to point B. It’s about understanding when and how to get there in the most efficient way possible.
The full Greenplan and TomTom case study is now available. Watch the video and explore how real-time traffic intelligence and predictive routing are transforming dispatch.